These farmers are dedicated to the year-round agrarian habits involved in growing, harvesting, and processing the world’s best coffees. They are diligent in continually learning and experimenting with the preservation practices that ensure longevity in the bean. This takes patience, hard labor, and a critical eye. Their ultimate success is dependent on establishing partnerships with coffee mills, exporters, and coffee roasters who will work as hard as they do.
This simple truth is the primary inspiration for the Coava family's coffee-centric model. When we establish relationships directly with farmers like Cornelio Nunez, Ernesto Pacas Diaz, or the Mesen Brothers, we are committing to doing right by their efforts and showing honor where honor is due.
By offering each coffee exclusively instead of blending, Coava takes the first and most important step towards directing the focus back onto the farmer. Each coffee gets to stand on its own under the name of the farmer (Blanca Diva Sanchez), the farm (Santa Sofia), or the co-op (Kochere) that produced it. We believe that these “single origins” taste unique and delicious without needing to be tinkered with.
There are many compelling and interesting elements that go into a great cup of coffee. However, none of them are as important as the men and women who grow, harvest, and process it.
For example, if we over-emphasize the coffee's country, varietal, processing method, or even its certifications the conversation can easily move away from the fact that the farmer showed up and put the work in to make those elements come together. This would be true as well if we were to put the focus on our roasting style or our preparation methods. Though we do work hard, it doesn't count for much without the excellent green coffee our partners produce.
Likewise, we believe that blends often overshadow farm level work by highlighting roaster-created flavor profiles. If a blend tastes like milk chocolate, honey comb, and lemon zest is that the product of solid farming or the result of an creative blend?
For Coava, the answer to that question is less important than the fact that it has to be asked. We believe there are plenty of blends that taste fantastic and have their place in the world. Unfortunately, those same blends very rarely increase the reputation of the farmers whose beans are used within it.
With that in mind, our goal has been to direct peoples eyes to the great coffee producers who have come before us. We don't blend their beans. We don't blame the varietal, altitude, or processing. We don't even highlight our own roasting theories. We simply hedge all of our bets on one simple truth: Diligent and hard working people produce great coffees long before we get our hands on them.